Dec 3, 2023 5:25:47 GMT
Post by account_disabled on Dec 3, 2023 5:25:47 GMT
ollecting more data does not necessarily mean more power or success for retailers if it is not used intelligently and sustainably. Here's how and why the data flow should be used to offer relevant personalization, as desired by the customer. Publication date :November 26, 2020 Flipboard Reddit Pinterest WhatsApp E-mail The golden age of data and analytics is here. Data in commerce has multiplied over the past 10 years, both in volume, variety ( different types of data from multiple sources, much of it essentially unstructured ), and velocity ( it arrives and continues to arrive quickly, hence the need to be able to process them in real time ). The goal is not to have more, just to have more, especially when you don't know what to do with it.
In recent years, retailers have managed to obtain the famous “ unique and complete profile ” of each customer. Silos and inconsistencies were numerous, and the importance of having a unified customer profile was not understood across the Country Email List company. Overall, retailers are better than they've ever been, but it's no longer acceptable to collect false or bad customer information. However, questions remain.
What exactly is the use of having a single view? And what to do with all this data? In addition to being able to track consumption trends accurately and reliably, the use of this data must be fully personalized. Currently, the sense of urgency and demands are growing: the lockdown has led to an increase in the number of online consumers, many of whom will likely continue to consume in this way, whatever the future and potential pandemics. This is a unique opportunity to collect much more data and process it in order to offer personalization that makes a difference.
In recent years, retailers have managed to obtain the famous “ unique and complete profile ” of each customer. Silos and inconsistencies were numerous, and the importance of having a unified customer profile was not understood across the Country Email List company. Overall, retailers are better than they've ever been, but it's no longer acceptable to collect false or bad customer information. However, questions remain.
What exactly is the use of having a single view? And what to do with all this data? In addition to being able to track consumption trends accurately and reliably, the use of this data must be fully personalized. Currently, the sense of urgency and demands are growing: the lockdown has led to an increase in the number of online consumers, many of whom will likely continue to consume in this way, whatever the future and potential pandemics. This is a unique opportunity to collect much more data and process it in order to offer personalization that makes a difference.